Select Comfort Corporation (SCSS): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Select Comfort Corporation ( SCSS) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day down 0.7%. By the end of trading, Select Comfort Corporation rose $0.27 (1.2%) to $22.19 on light volume. Throughout the day, 833,546 shares of Select Comfort Corporation exchanged hands as compared to its average daily volume of 1,402,300 shares. The stock ranged in a price between $21.87-$22.37 after having opened the day at $21.88 as compared to the previous trading day's close of $21.92. Other companies within the Consumer Durables industry that increased today were: Entertainment Gaming Asia ( EGT), up 4.5%, Movado Group ( MOV), up 3.1%, Nautilus Group ( NLS), up 2.6% and Black Diamond ( BDE), up 2.2%.
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Select Comfort Corporation, together with its subsidiaries, engages in the design, manufacture, marketing, distribution, and retail of adjustable-firmness mattresses and other sleep-related products in the United States and Canada. Select Comfort Corporation has a market cap of $1.2 billion and is part of the consumer goods sector. The company has a P/E ratio of 15.8, below the S&P 500 P/E ratio of 17.7. Shares are down 15.6% year to date as of the close of trading on Thursday. Currently there are 6 analysts that rate Select Comfort Corporation a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates Select Comfort Corporation as a buy. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, expanding profit margins, good cash flow from operations, growth in earnings per share and attractive valuation levels. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, Panasonic Corporation ( PC), down 5.1%, Canon ( CAJ), down 4.5%, Global-Tech Advanced Innovations ( GAI), down 4.4% and SGOCO Group ( SGOC), down 4.3% , were all laggards within the consumer durables industry with Clorox Company ( CLX) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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