The bigger rumor is that with the shoe being limited to 1,000 pairs, Yeezy is putting tickets in his album to get the kicks. #Yeezus— KicksOnFire.com (@kicksonfire) May 30, 2013From a pure marketing perspective, it just doesn't get any better -- so incredibly well played. With coupons for the shoes inside the wrapper of a random number of chocolate bars -- I mean, CDs - people are going to be buying CDs by the dozen. Considering the resale potential of these limited-edition shoes, with CDs at $12 a shot, you could buy 100 and still do very well on your investment. While he pockets something from the retail price, I think it's safe to assume West doesn't usually make any money on the resale. So we have to conclude:
- It's a good marketing gimmick. He's aware that some of his more entrepreneurial fans can make money.