ARMONK, N.Y. and HO CHI MINH CITY, Vietnam, May 31, 2013 /PRNewswire/ -- IBM (NYSE: IBM) and Vietnam Mobile Telecom Services Company (VMS), one of the country's leading telecom companies, today announced a collaboration to build an advanced, end-to-end mobile computing platform. The agreement that includes IBM MobileFirst, IBM SmartCloud and IBM PureSystems offerings will allow VMS to expand into new markets, while enhancing its enterprise application development capabilities and improving workforce productivity. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO) This collaboration with IBM, a part of VMS' five-year Information Technology (IT) strategy, will be led by its subsidiary, Vietnam Mobile Telecom Services Center II (VMSII), which is the top revenue contributor for VMS. VMS' multi-faceted IT strategy includes speeding up IT adoption via cloud computing and leveraging mobile technology to support the company's business growth plans. The objective is to build an effective cloud ecosystem and value-added mobile services by providing Mobile Platform as a Service, Infrastructure as a Service and Software as a Service to VMS' partners and enterprise customers. "VMS is the first organization in Vietnam to deploy an end-to-end mobile on cloud infrastructure based on IBM technology, and VMSII is privileged to be selected to pioneer this solution," said Mr. Nguyen Bao Long, deputy director of VMSII. "This strategic investment will help us sustain our leading position in telecommunication services in Vietnam. We will leverage the new mobile cloud infrastructure to streamline management of employees' personal devices, quickly deliver value-added services and promotions to our customers and improve customer satisfaction." Founded 20 years ago, VMS is a major telecom service provider in Vietnam with the brand MobiFone. Today, VMS provides mobile services to more than 40 million subscribers, including 5.5 million 3G subscribers, or 43 percent of the country's total 3G subscriber population, making it the country's largest 3G service provider. VMSII, located in Ho Chi Minh City, oversees the company's business and operations in South Vietnam. In recent years, the Vietnamese mobile landscape has matured from its heady days of exponential growth to one that is fiercely competitive. This drove service providers to examine their business models, explore ways to reduce their operating expenses and seek new and better ways to differentiate themselves by providing superior products and customer services.