Priceline.com Inc. (PCLN): Today's Featured Leisure Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Priceline.com ( PCLN) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day down 1.3%. By the end of trading, Priceline.com fell $12.06 (-1.5%) to $792.27 on light volume. Throughout the day, 525,380 shares of Priceline.com exchanged hands as compared to its average daily volume of 704,000 shares. The stock ranged in price between $789.45-$801.68 after having opened the day at $796.12 as compared to the previous trading day's close of $804.33. Other companies within the Leisure industry that declined today were: Orbitz Worldwide ( OWW), down 16.8%, Premier Exhibitions ( PRXI), down 9.5%, Pinnacle Entertainment ( PNK), down 8.2% and Canterbury Park Holding Corporation ( CPHC), down 7.5%.
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priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $40.1 billion and is part of the services sector. The company has a P/E ratio of 27.7, above the S&P 500 P/E ratio of 17.7. Shares are up 29.1% year to date as of the close of trading on Tuesday. Currently there are 14 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Asia Entertainment & Resources ( AERL), down 5.8%, Good Times Restaurants ( GTIM), down 5.1%, Flanigan's ( BDL), down 2.8% and Caesars Entertainment ( CZR), down 2.2%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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