Xerox Corporation (XRX): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Xerox Corporation ( XRX) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole was unchanged today. By the end of trading, Xerox Corporation rose $0.09 (1.0%) to $9.01 on light volume. Throughout the day, 6,366,695 shares of Xerox Corporation exchanged hands as compared to its average daily volume of 9,200,000 shares. The stock ranged in a price between $8.99-$9.12 after having opened the day at $9.05 as compared to the previous trading day's close of $8.92. Other companies within the Consumer Durables industry that increased today were: Chromcraft Revington ( CRC), up 8.2%, Select Comfort Corporation ( SCSS), up 7.5%, Bassett Furniture Industries ( BSET), up 5.2% and Spectrum Brands Holdings ( SPB), up 5.1%.
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Xerox Corporation provides business process and document management services worldwide. Xerox Corporation has a market cap of $11.0 billion and is part of the technology sector. The company has a P/E ratio of 9.7, below the S&P 500 P/E ratio of 17.7. Shares are up 30.8% year to date as of the close of trading on Friday. Currently there are 5 analysts that rate Xerox Corporation a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates Xerox Corporation as a buy. The company's strengths can be seen in multiple areas, such as its increase in net income, increase in stock price during the past year, growth in earnings per share, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Furniture Brands International ( FBN), down 85.6%, SGOCO Group ( SGOC), down 4.9%, Panasonic Corporation ( PC), down 4.2% and Manchester United PLC Class A ( MANU), down 3.7% , were all laggards within the consumer durables industry with Sony Corporation ( SNE) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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