Whirlpool Corporation (WHR): Today's Featured Consumer Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Whirlpool Corporation ( WHR) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 0.4%. By the end of trading, Whirlpool Corporation fell $1.39 (-1.1%) to $129.19 on light volume. Throughout the day, 534,764 shares of Whirlpool Corporation exchanged hands as compared to its average daily volume of 1,141,400 shares. The stock ranged in price between $126.87-$129.37 after having opened the day at $128.91 as compared to the previous trading day's close of $130.58. Other companies within the Consumer Durables industry that declined today were: Sony Corporation ( SNE), down 3.1%, Brunswick Corporation ( BC), down 2.9%, Leapfrog ( LF), down 2.8% and Canon ( CAJ), down 2.8%.
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Whirlpool Corporation engages in the manufacture and marketing of home appliances worldwide. The company's principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. Whirlpool Corporation has a market cap of $10.2 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.4, above the S&P 500 P/E ratio of 17.7. Shares are up 28.4% year to date as of the close of trading on Thursday. Currently there are 4 analysts that rate Whirlpool Corporation a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Whirlpool Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, attractive valuation levels and good cash flow from operations. We feel these strengths outweigh the fact that the company shows low profit margins.

On the positive front, Stanley Furniture Company ( STLY), down 8.9%, Callaway Golf Company ( ELY), down 7.1%, Entertainment Gaming Asia ( EGT), down 6.4% and Kid Brands ( KID), down 5.6%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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