GRAND RAPIDS, Mich., May 23, 2013 /PRNewswire/ -- X-Rite, Incorporated and Pantone LLC, today announced that Procter & Gamble (NYSE: PG), the company behind consumer brands including Gillette ®, Tide ® and Pampers ®, has implemented PantoneLIVE™, a cloud-based color service, to improve operational efficiency in packaging execution. With color so critically tied to brand equity, maintaining color consistency on product packaging is essential for brand recognition and ensuring consumer confidence and delight. (Logo: http://photos.prnewswire.com/prnh/20130523/SF19359LOGO) (Logo: http://photos.prnewswire.com/prnh/20130418/SF93634LOGO-b) "PantoneLIVE is an efficient, effective and seamless technology that saves time and money, and helps ensure design intent makes it to shelf, whether we are creating a new Charmin ® package design, proofing an Olay ® label, mixing ink for Tide ® packaging or assessing the quality of Gillette ® packaging on press," said Phil Duncan, global design officer at P&G. "PantoneLIVE is an excellent solution for simplifying how we access digital color palettes for design, proofing and print. When fully implemented, the productivity benefits will be significant – both internally for P&G and for our suppliers." To facilitate color standardization across all materials in the production process, P&G now has the ability to upload proprietary color palettes onto PantoneLIVE's secure, cloud-based portal, which suppliers can instantly access from around the world. This centralized color communication process helps minimize color revisions and reduce approval times, creating go-to-market efficiencies and, ultimately, lower development costs. "With supply chains located around the world, it is extremely difficult for large corporations to maintain universal color consistency," explained Dr. Sonia Megert, vice president of the Pantone Digital Business unit at X-Rite/Pantone. "The PantoneLIVE system is ideal for an innovative, global corporation like P&G because it provides a centralized online repository for managing, controlling and accessing official brand color criteria." In addition, PantoneLIVE instills best practices and protocols to ensure the correct colors are maintained to shelf. Throughout the process, measurement and verification is based on scientific, spectral data, rather than relying on subjective, visual evaluations and costly adjustments on press.