In addition, IBM Cognos software helps companies realize a greater return on investments in SAP applications with faster access to the data businesses need to make smarter decisions. When Cognos software is integrated with SAP applications, it enhances the value of SAP data by adding the perspective and context needed to derive insight from it.The integrated managed service combining SAP HANA and IBM SmartCloud for SAP Applications helps business leaders the information they need to make decisions quickly, drilling down into critical marketing, sales and supply chain insights. For example, within minutes of launching a new product, a client can access data on where it's doing well, what customers are saying, whether the pricing is competitive, what competitors are saying, how the supply chain is meeting demand, and more. With the power of IBM's enterprise-grade SmartCloud, the IBM SAP HANA Appliance is truly scalable across an organization. Migros Genossenschaftsbund, a retailer in Switzerland, is using the SAP HANA Appliance with technology from IBM. Globus, the premier department store subsidiary of Migros Group, sells in the highly competitive consumer marketplace. With the IBM SAP HANA Appliance, Globus has gained valuable insight into sales patterns for 800,000 products across various time frames, shops and regions. Database volume was reduced from some 550 GB to about 130 GB, a reduction of 75 percent. Globus can identify slow-selling products 98 percent faster. "With the IBM SAP HANA Appliance, we can now process more complex and comprehensive requests within seconds, providing a range of new insights that were simply not available without in-memory processing," said Alexander Weiss, Team Leader, Processes and Business Warehouse, Migros Genossenschaftsbund. The IBM SAP HANA Appliance on SmartCloud exemplifies the two companies' work together over the past 40 years, consistently delivering enterprise value to thousands of clients.