"Market conditions are driving requirements for visibility and control across global operations," said Peter Dew, Chief Information Officer for CEVA. "IBM's cloud integration services provides us with a world-class, reliable and constantly available information backbone to deliver the real-time access to information we need. CEVA, and our customers, benefit from IBM's expertise and the power of the cloud to ensure that, at every link in the supply chain, we can keep business flowing.""In today's increasingly digital world, supply chain leaders such as CEVA are delivering competitive advantage to their customers by sharing critical information across their vast supplier networks quickly and efficiently through the cloud," said Craig Hayman, general manager, IBM Industry Solutions. CEVA brings an industry-specific approach to supply chain management, helping its customers face globally-spread production and growing demand in emerging markets. Those customers' profitability and customer service reputation rely on how fast they can orchestrate their supply chain to take parts and products produced in multiple regions and assemble and ship them around the world. For example, IBM's cloud service will enable CEVA to better manage the supply chain for an automotive customer by helping them maintain and monitor low inventory or accelerate shipments. This same approach is applied to CEVA customers in the consumer and retail, healthcare and pharmaceutical, industrial, and technology sectors. To support and manage its customers global supply chains, CEVA has developed CEVA Matrix Connect, which automates the flow of information to accelerate business processes involving multiple parties, including customers, suppliers, service providers and other partners. For CEVA Matrix Connect, IBM Sterling B2B Integration Services provides process management for all B2B and electronic data interchange transactions. By combining its 30 plus years' experience with enhanced visibility, robust tools and governance processes, IBM ensures all transactions are handled more quickly and comprehensively.