LAS VEGAS, May 22, 2013 /PRNewswire/ -- BillFloat, Inc., a leading innovator in consumer credit delivery, today announced it is piloting its SmartPay instant financing option with new partner RadioShack (NYSE:RSH), providing even more customers access to this innovative payment option in select stores in Houston. The SmartPay option allows customers to obtain a smartphone and pay for it monthly through an in-store lease-to-own-option, one of the first in the industry. BillFloat is introducing SmartPay to the broader wireless industry by exhibiting at the premier mobile communication industry conference, CTIA 2013, at booth #3521. Wireless industry trends reflect a movement away from carriers subsidizing smartphones through fixed long-term contracts and toward outright purchase or separate financing for the device. This shift offers consumers more flexibility to move between carriers if needed, more upgrades to the latest smart devices, and more payment options to afford high-value mobile devices. Using SmartPay, consumers can save up to 30 percent on a smartphone compared to a two-year contract with a wireless carrier. "The pilot program at RadioShack, brings recognition to SmartPay, which in turn will help consumers upgrade their phones and drive revenues for retailers," said Ken Pedotto, SmartPay General Manager at BillFloat. "SmartPay's approach is going to transform how the industry looks at financing smartphones. Here at the CTIA conference, that message of innovation resonates among mobile industry leaders and thinkers." SmartPay leverages a real-time, proprietary decision-making platform that works in-store or online to help expedite leasing delivery to consumers. Immediate underwriting decisions allow approved consumers to go home with smartphones the same day they need them. The new SmartPay partners add continued traction to current agreements with MetroPCS, Virgin Mobile and CSpire. Since launching in September of last year, SmartPay volume has increased 1,946 percent.