Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Reynolds American (NYSE: RAI) hit a new 52-week high Wednesday as it is currently trading at $49.99, above its previous 52-week high of $49.82 with 334,706 shares traded as of 10:30 a.m. ET. Average volume has been 2.1 million shares over the past 30 days. Reynolds American has a market cap of $27.1 billion and is part of the consumer goods sector and tobacco industry. Shares are up 19.2% year to date as of the close of trading on Tuesday. Reynolds American Inc., through its subsidiaries, manufactures and sells cigarette and other tobacco products in the United States. The company operates through RJR Tobacco, American Snuff, and Santa Fe segments. The company has a P/E ratio of 18.4, above the S&P 500 P/E ratio of 17.7.