PITTSBURGH, May 22, 2013 /PRNewswire/ -- On this date in 1923, Ketchum, which is one of the world's largest communications firms, incorporated in Pittsburgh with three employees. Today Ketchum's nearly 3,000 colleagues around the world in 130 locations celebrate the firm's 90th anniversary, making it the longest-tenured public relations firm in the world. It will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days. Ketchum's Pittsburgh office will support It's About the Warrior, a nonprofit organization dedicated to helping post-9/11 vets and their families transition back into civilian life financially, educationally, recreationally and therapeutically. "As we celebrate our 90th anniversary, we are looking ahead at how we can continually increase the value we deliver to our clients, colleagues and the communities in which we live and work. To keep our focus on the future, we will be celebrating our anniversary by improving the lives of those less fortunate," said Rob Flaherty, senior partner and chief executive officer of Ketchum. "Ketchum has a rich history and culture that we draw upon to help guide the decisions we make for the firm every day. I am extremely proud of the enormous success Ketchum has achieved to date, and with that success comes the responsibility to propel our business and the industry forward during this time of opportunity." A Commitment to CSRDriven by the belief that the power of communication can create a better world, Ketchum has a long legacy of providing pro bono support to nonprofit organizations through hands-on volunteer efforts, fundraising campaigns and strategic counsel. For the next 90 days, Ketchum colleagues will lead and participate in creative brainstorms to assist a local nonprofit in overcoming a challenge the organization is currently facing. Pittsburgh will support It's About the Warrior, an organization dedicated to helping post-9/11 vets and their families transition back into civilian life financially, educationally, recreationally and therapeutically. Their long-term goal, in addition to raising funds to aid in the aforementioned way, is to build a state-of-the-art facility to provide accessible, quality mental and physical care to our U.S. veterans. Additional organizations can be found at www.ketchum.com/90-brainstorms. Flaherty said, "Several years ago, the agency set a goal to lead in the area of corporate citizenship and established the award-winning Ketchum Social Responsibility program as a platform for a wide range of partnerships, initiatives and pro bono projects that we are undertaking. As we mark our anniversary, we believe that one of the most meaningful ways to engage our global network and celebrate our success is by continuing this commitment to giving back to others."