NEW YORK, May 22, 2013 /PRNewswire/ -- On this date in 1923, Ketchum, which is one of the world's largest communications firms, incorporated in Pittsburgh with three employees. Today Ketchum's nearly 3,000 colleagues around the world in 130 locations celebrate the firm's 90th anniversary, making it the longest-tenured public relations firm in the world. It will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days. "As we celebrate our 90th anniversary, we are looking ahead at how we can continually increase the value we deliver to our clients, colleagues and the communities in which we live and work. To keep our focus on the future, we will be celebrating our anniversary by improving the lives of those less fortunate," said Rob Flaherty, senior partner and chief executive officer. "Ketchum has a rich history and culture that we draw upon to help guide the decisions we make for the firm every day. I am extremely proud of the enormous success Ketchum has achieved to date, and with that success comes the responsibility to propel our business and the industry forward during this time of opportunity." A Commitment to CSR Driven by the belief that the power of communication can create a better world, Ketchum has a long legacy of providing pro bono support to nonprofit organizations through hands-on volunteer efforts, fundraising campaigns and strategic counsel. To mark its 90th anniversary, Ketchum will be undertaking two major philanthropic initiatives – a series of 90 creative brainstorms in 90 days for nonprofits around the world, and funding to support 90 young women in the Morogoro Region of Tanzania and a region in India to complete secondary school through Ketchum's pro bono partner, Room to Read. For the next 90 days, Ketchum colleagues will lead and participate in brainstorms to assist a local nonprofit in overcoming a challenge the organization is currently facing. The range of organizations covers research foundations like the Leukemia & Lymphoma Society (supported by Ketchum New York), foreign aid organizations like Born in Africa (supported by Ketchum Belgium), and social service agencies like Diakonie Jugendhilfe Oberbayern (supported by Ketchum Pleon Germany); additional organizations can be found at www.ketchum.com/90-brainstorms. This year also marks Ketchum's fifth anniversary with Room to Read, a global organization focused on transforming children's lives through literacy and gender equality in education. Underscoring the importance of Room to Read's mission, Ketchum and its employees have committed to donating the money needed to empower 90 girls who are enrolled in the nonprofit's Girls' Education program to graduate from secondary school and develop the skills needed to succeed beyond the classroom. The money raised will be a combination of agency and employee contributions.