NEW YORK ( TheStreet) -- After years of strategic and executional debacle, HP ( HPQ) is undergoing a variety of divorces and entering new relationships as part of the surgery it takes to find itself a future in the personal computing business. By personal computing, I mean PCs, tablets, as well as in the future also likely smartphones.Let's start by mentioning HP's relationship with Microsoft ( MSFT). To be sure, HP will continue working closely with Microsoft in all conceivable product categories -- as they should. This includes PCs, tablets and smartphones. What is important to realize, however, is that until very recently Microsoft was HP's exclusive partner in these areas. In a few short months, this exclusive relationship has started to change. In February, HP launched two new products based on Google ( GOOG) operating systems:
- A 14-inch Chrome OS laptop ("Chromebook") based on an Intel CPU, priced at $330. A 7-inch Android tablet based on a RockChip CPU, priced at $169.
Furthermore, there are no expensive warranties or software you would bother buying. It's $330 and that's it -- forever. Other than that, its main selling point is that it is the only Chromebook in the market with a screen size larger than 13 inches. It's basically the ultimate productivity tool, certainly anywhere close to $330. The $169 Android tablet, on the other hand, is a more dubious first entry in the market. The product is too closely matched with Asus' Nexus 7, which costs only $30 more. It really doesn't bring anything new to the market, other than the slightly lower price. HP's Next Step With Google Tuesday, I got a chance to see a demo of HP's latest Android device, a 10.1-inch screen tablet-laptop combo-convertible running Android. This device will become available in August and cost $480. Aside from Nvidia's ( NVDA) own Shield gaming device, it is the first specific product to be announced that's based on the Tegra 4 CPU/GPU. Here is the demo that I saw that was very impressive: It was a browser load test. Basically, a script that causes the browser to load one Web page after another, a couple of dozen of them.
Will HP be successful in selling this 10.1-inch tablet-laptop convertible for $480, starting in August? It's hard to tell. Computex is coming up, and companies such as Asus, Acer and Lenovo are examples of those that will likely compete fiercely in this field, possibly also by August. Will those companies also run Nvidia's Tegra 4? Who knows? Some may. My personal opinion is that this is a somewhat tough product segment for something that's meant to be sold with a keyboard. A 10.1-inch screen doesn't lend itself for productivity, such as authoring this article. The screen needs to be at a minimum 11.6 inches, and preferably somewhere between 12- and 13-something inches. That's when you have a comfortable laptop for proper productivity. I think the people at Apple ( AAPL) over the years -- from Steve Jobs to Tim Cook -- have an excellent point in terms of their view that a product needs to primarily do one thing well -- not try to do everything well. You could combine a fridge with a toaster, but why? Microsoft's and Google's hardware partners seem to believe that a tablet and laptop may successfully reside in the same hardware. I am not so sure. I believe a tablet is fundamentally a different product, more closely related to a cellphone than a laptop.
- HP is no longer basing all of its products on Microsoft. HP is making major bets on Google -- both Android and Chrome OS. Nvidia is playing a leading role in making HP's Google-based products as powerful as possible.