"From the use of instant replay to the yellow first-down line that has become an important element of the at-home television viewing experience, the NFL is committed to leveraging technology to improve our game for coaches, players and fans," said NFL Commissioner Roger Goodell. "We're thrilled to be teaming with a true innovator like Microsoft to shape the future of the NFL game experience, both on-field and in the living room."As part of the partnership, Surface by Microsoft branding will appear on NFL sidelines in unique ways, including on the hoods of the official on-field NFL instant replay stations. As part of the relationship, Microsoft will be granted the following designations:
- Xbox remains "The Official Game Console of the NFL" and will also become "The Official Interactive Video Entertainment Console."
- Microsoft is "The Official Sideline Technology Sponsor of the NFL."
- Surface by Microsoft and Windows are "The Official Tablet and PC Operating System of the NFL."