NEW YORK ( TheStreet) -- TheStreet's Jim Cramer sat down with Nicole Urken, "Mad Money" research director, to talk about Cree ( CREE).
Cree, which Urken and Cramer liked back in 2010, did not pan out very well. When the company was producing backlighting for computer monitors, its margins came under increasing pressure from a commoditized market. However, according to Cramer, now that Cree is in light bulbs and fixtures, it's a whole new ball game. "These are always football," he said, "meaning a guy likes it, a guy hates it." But he disagrees with the negative analysts covering the stock. "They'll continue to grow their higher margin business," Urken added, referring to Cree. "On a pullback it might be interesting," she concluded. To sign up for Jim Cramer's free Booyah! newsletter, with all of his latest articles and videos, please click here.-- Written by Bret Kenwell in New York.