'Where Is the Market Headed from Here?'

NEW YORK (TheStreet) -- The other day at the grocery store, I realized yet gain, that we live in very interesting times. The cashier, 50ish, and I struck up a conversation about investing when he found out what I did for a living.

He asked that same question that everyone asks: "Where is the market headed from here"?

I told him that I gave up trying to answer that question years ago, at which point he rattled off the investments that comprise his 401k, seemingly expecting an opinion as I paid for my groceries. I can't remember what they were, but it was certainly not a well-diversified portfolio, and I cringed when he told me this entire retirement portfolio was in six individual names. He seemed very excited about the market's prospects, and where we might be heading from here.

Now that was but one simple conversation, but it reminded me of what one well-respected colleague described as the "oscillation between greed and fear," which basically describes an expectation that markets will continue an uptrend. Investors get greedy, pay too much for securities, and are destroyed when there is a correction, or bear market. When "fear' takes over, they exit the markets, usually at the worst possible time, when stocks are punished well beyond what they deserve.

One of the worst parts of this is the psychological damage that can be done by buying and selling at the worst possible times; some investors feel burned enough not to return to the markets.

I still don't know where the market is heading from here; but I do know that I'm not finding a whole lot of names that interest me at this point, from a value perspective. But I am seeing some situations that appear downright frothy, squarely in "greed" country.

Salesforce.com ( CRM)is one example. Now, this company has been growing revenue at an incredible clip, up 84% between fiscal 2011 and 2013. Fourth quarter revenue was up 32%. It has also been profitable eight of the past ten years, so this is not a tech bubble era name that never made a dime. However, the company has lost money in each of the past two years, including a $270 million loss in 2013. Consensus estimates are calling for earnings per share of 63 cents in 2015, putting the forward price-to-earnings ratio at 75.

With a current market cap of $27.5 billion, Salesforce.com trades at nine times sales and more than 51 times tangible book value. I admit that as a value investor, I seldom understand the way that the market prices growth names such as Salesforce.com. But I do understand that especially in technology, competitive forces are always finding ways to drive down costs, and to offer better products and services. CRM Price / Sales Ratio TTM Chart CRM Price / Sales Ratio TTM data by YCharts
CRM Price / Tangible Book Value Chart CRM Price / Tangible Book Value data by YCharts

Back in my Bloomberg days, several years ago, I noticed a consultant wearing something around his neck. It was a thumb drive, and the first I'd ever seen. As I recall, this amazing device could store 1GB of data, and cost in the neighborhood of $200. Now, you can buy one that stores 16GB for less than $10.

I admit it; I don't understand why investors are willing to pay so much for companies like Salesforce.com, which is now trading at all-time highs. What am I missing?

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Jonathan Heller, CFA, is president of KEJ Financial Advisors, his fee-only financial planning company. Jon spent 17 years at Bloomberg Financial Markets in various roles, from 1989 until 2005. He ran Bloomberg's Equity Fundamental Research Department from 1994 until 1998, when he assumed responsibility for Bloomberg's Equity Data Research Department. In 2001, he joined Bloomberg's Publishing group as senior markets editor and writer for Bloomberg Personal Finance Magazine, and an associate editor and contributor for Bloomberg Markets Magazine. In 2005, he joined SEI Investments as director of investment communications within SEI's Investment Management Unit.

Jon is also the founder of the Cheap Stocks Web site, a site dedicated to deep-value investing. He has an undergraduate degree from Grove City College and an MBA from Rider University, where he has also served on the adjunct faculty; he is also a CFA charter holder.

More from Investing

Video: Here Is Why Carvana Isn't Worried About Amazon

Video: Here Is Why Carvana Isn't Worried About Amazon

Jim Cramer: Okta Is a Very Expensive Stock

Jim Cramer: Okta Is a Very Expensive Stock

Here's Why Tesla's Solar Shakeup Makes Sense

Here's Why Tesla's Solar Shakeup Makes Sense

BlackBerry CEO: Stock Price Should Be Higher, We Are Looking at M&A

BlackBerry CEO: Stock Price Should Be Higher, We Are Looking at M&A

Is Tesla Gearing Up for Its Next Run or Falling Back to $300?

Is Tesla Gearing Up for Its Next Run or Falling Back to $300?