LONDON, May 21, 2013 /PRNewswire/ -- Blue Prism, the pioneer of robotic automation software, has been named a "Cool Vendor" in 'Business Process Services' within Gartner's 2013 report.* This influential report identifies Blue Prism as a company that is innovative, impactful and intriguing. Alastair Bathgate, CEO of Blue Prism said, "We are pleased that Gartner recognises Blue Prism as cool. We believe this designation validates the importance of business process automation, the innovation behind our technology and its compelling value for business operations. This is resulting in high global demand for our technology - which is fuelling our rapid international growth." Blue Prism's robotic automation software enables business operations and BPOs, to automate business processes, quickly and cost effectively - without the need for complex software engineering. Business processes can be safely automated 3-5 times faster than traditional approaches. Blue Prism's technology also provides the essential operational support and governance - without needing IT development resources. Using Blue Prism's robotic automation technology saves organisations including The Co-operative Banking Group, Shop Direct, RWE npower, Fidelity Investments and the NHS, the associated costs of IT integration and ground-up application development. The technology improves business process efficiencies and liberates IT teams to focus on other key business challenges. The technology also provides organisations with a highly efficient and cost effective alternative to offshoring, near shoring and outsourcing. For more information on the Gartner, Inc., Cool Vendor in Business Process Service report, ( April 2013): http://www.gartner.com/reprints/blueprism?id=1-1FKOC6H&ct=130510&st=sg Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.