SALT LAKE CITY, May 21, 2013 /PRNewswire/ -- MAX International, L.L.C. ( www.max.com/chuck) announces that Chuck Norris and his wife Gena Norris will serve as media campaign spokespersons and worldwide ambassadors for the company's health and sports nutraceutical products. (Photo: http://photos.prnewswire.com/prnh/20130521/FL13779-a)(Logo: http://photos.prnewswire.com/prnh/20130521/FL13779LOGO-b) Available in eight countries, MAX's patented nutrients and nutritional products were developed by their Chief Scientist, Herbert T. Nagasawa, Ph.D. a forty-year Professor of Medicinal Chemistry and Toxicology at the University of Minnesota. He also served as a Chief Career Scientist for the Department of Medicine of the Veterans Administration and a senior editor of the Journal of Medicinal Chemistry. Chuck Norris commented about his endorsement of MAX International; "Dr. Nagasawa's breakthrough science has been recognized and honored by the National Institutes of Health, NASA and numerous scientific institutions and journals. The nutrients he and MAX have developed have been truly life changing for so many who have used them. And for athletes, they've literally been the difference between victory and defeat. I am excited to join MAX's mission of making the entire world aware of their life-changing products." While at the University of Minnesota Dr. Nagasawa developed RiboCeine™ a nutrient that enables the cells of mammals to produce optimum levels of glutathione. Glutathione is the body's master antioxidant and the primary protector and detoxifier of the cell. Since RiboCeine's creation, there have been twenty (20) peer-reviewed studies on RiboCeine published in various medical and scientific journals. Those studies were funded by the National Institutes of Health, The Veteran's Administration's Department of Medicine, NASA, and other scientific institutions. Dr. Mehmet Oz, of Columbia Presbyterian Medical Center Department of Surgery and host of "Dr Oz" the nationally syndicated television talk show recently stated, "Glutathione is the most powerful antioxidant you have never heard of...it's one of the keys to fighting off the diseases that you fear the most." Dr. David Katz, Director of Yale University's Prevention Research Center, states, "If you're chronically run down; if you're chronically fatigued; if your body just isn't firing on all cylinders, low glutathione may be part of it, both cause and effect. " RiboCeine has been shown to raise glutathione levels much more effectively than N-Acetyl Cysteine and other forms of glutathione enhancement.