NEW YORK ( TheStreet) -- This week's earnings reports focus on 18 buy-rated stocks in the retail-wholesale sector. Today I profile on the front nine, those scheduled to report today, Tuesday and pre-market on Wednesday. Tomorrow I focus on the back nine, those reporting after the close on Wednesday through pre-market on Friday.Let's call an earnings beat a birdie, a match a par, and a miss a bogey. Having an under-par round of earnings from buy rated retail stocks will be a key to sustaining the upward momentum in the overall stock market. Among last week's earnings reports were five buy-rated stocks in the retail-wholesale sector. Three beat earnings estimates and two missed, so there were three birdies and two bogies. Dillards ( DDS) ($92.01): Beat EPS estimates by 32 cents earning $2.40 on May 15. The stock reacted by setting a new multi-year high at $92.95 on May 16. On Saturday I took my wife to our local Dillards at the Wiregrass mall in Pasco County, Fla., to purchase a special on Estee Lauder products. To my surprise what I thought were mannequins in the sales displays were actually live models in bikinis. I guess that's their ploy to keep husbands interested. This week's value level is $90.00 with a monthly risky level at $95.24. Nordstrom ( JWN) ($60.68 vs. $59.17 a week ago): Missed EPS estimates by three cents earning 73 cents a share on May 16. On Friday the stock traded down to $58.75 then stabilized after testing my quarterly and annual pivots at $58.87 and $59.87. This week's risky level is $61.76.
Kohl's ( KSS) ($51.58 vs. $48.90 a week ago): Beat EPS estimates by nine cents earning 66 cents a share. The stock gapped higher to a new 2013 high at $52.94 on May 16. Before reporting, the stock was above my annual pivot at $49.19 with a semiannual risky level is $53.86. Macy's ( M) ($48.67 vs. $47.23 a week ago): Beat EPS estimates by two cents earning 55 cents a share on May 15. The stock popped to a new multi-year high at $48.93 on May 15. My quarterly pivot at $47.33 was a key value level as last week began.