NEW YORK ( TheStreet) -- This week's earnings reports focus on 18 buy-rated stocks in the retail-wholesale sector. Today I profile on the front nine, those scheduled to report today, Tuesday and pre-market on Wednesday. Tomorrow I focus on the back nine, those reporting after the close on Wednesday through pre-market on Friday.Let's call an earnings beat a birdie, a match a par, and a miss a bogey. Having an under-par round of earnings from buy rated retail stocks will be a key to sustaining the upward momentum in the overall stock market. Among last week's earnings reports were five buy-rated stocks in the retail-wholesale sector. Three beat earnings estimates and two missed, so there were three birdies and two bogies. Dillards ( DDS) ($92.01): Beat EPS estimates by 32 cents earning $2.40 on May 15. The stock reacted by setting a new multi-year high at $92.95 on May 16. On Saturday I took my wife to our local Dillards at the Wiregrass mall in Pasco County, Fla., to purchase a special on Estee Lauder products. To my surprise what I thought were mannequins in the sales displays were actually live models in bikinis. I guess that's their ploy to keep husbands interested. This week's value level is $90.00 with a monthly risky level at $95.24. Nordstrom ( JWN) ($60.68 vs. $59.17 a week ago): Missed EPS estimates by three cents earning 73 cents a share on May 16. On Friday the stock traded down to $58.75 then stabilized after testing my quarterly and annual pivots at $58.87 and $59.87. This week's risky level is $61.76.
Kohl's ( KSS) ($51.58 vs. $48.90 a week ago): Beat EPS estimates by nine cents earning 66 cents a share. The stock gapped higher to a new 2013 high at $52.94 on May 16. Before reporting, the stock was above my annual pivot at $49.19 with a semiannual risky level is $53.86. Macy's ( M) ($48.67 vs. $47.23 a week ago): Beat EPS estimates by two cents earning 55 cents a share on May 15. The stock popped to a new multi-year high at $48.93 on May 15. My quarterly pivot at $47.33 was a key value level as last week began.
Reading the TableOV/UN Valued: Stocks with a red number are undervalued by this percentage. Those with a black number are overvalued by that percentage according to ValuEngine. VE Rating: A "1-engine" rating is a strong sell, a "2-engine" rating is a sell, a "3-engine" rating is a hold, a "4-engine" rating is a buy and a "5-engine" rating is a strong buy. Last 12-Month Return (%): Stocks with a red number declined by that percentage over the last 12 months. Stocks with a black number increased by that percentage. Forecast 1-Year Return: Stocks with a red number are projected to decline by that percentage over the next 12 months. Stocks with a black number in the table are projected to move higher by that percentage over the next 12 months. Value Level: Price at which to enter a GTC limit order to buy on weakness. The letters mean; W-weekly, M-monthly, Q-quarterly, S-semiannual and A-annual. Pivot: A level between a value level and risky level that should be a magnet during the time frame noted. Risky Level: Price at which to enter a GTC limit order to sell on strength.
Two companies report quarterly results on Monday: Urban Outfitters ( URBN) ($44.54): Set a multi-year high at $44.82 on May 15. The weekly chart profile is positive with the five-week modified moving average at $41.92. My monthly value level is $41.42 with a weekly pivot at $44.62 and annual risky level at $46.41. Tech Data ( TECD) ($48.73): Traded up to $54.60 on Feb. 20 then down to $43.02 on April 19. The weekly chart stays positive given a weekly close above the five-week MMA at $47.32. My weekly value level is $46.78 with a quarterly risky level at $51.80.
Three companies reporting quarterly results pre-market on Wednesday: American Eagle Outfitters ( AEO) ($20.05): Set a 2013 trading range between $22.63 on March 5 and $18.04 on March 27. The weekly chart profile stays positive with a close this week above the five-week MMA at $19.52. My monthly quarterly value level is $18.70 with a weekly pivot at $19.84 and semiannual risky level at $23.16.
Target ( TGT) ($71.06): Set a multi-year high at $71.24 on May 17. The weekly chart profile is positive but overbought with the five-week MMA at $69.18. My monthly value level is $65.35 with a semiannual pivot at $70.31 and weekly risky level at $71.29. At the time of publication the author held no positions in any of the stocks mentioned. Follow @Suttmeier This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.