Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Priceline.com (Nasdaq: PCLN) hit a new 52-week high Friday as it is currently trading at $812.45, above its previous 52-week high of $811.48 with 573,560 shares traded as of 2:51 p.m. ET. Average volume has been 662,700 shares over the past 30 days. Priceline.com has a market cap of $40.34 billion and is part of the services sector and diversified services industry. Shares are up 29.9% year to date as of the close of trading on Thursday. priceline.com Incorporated operates as a online travel company. The company has a P/E ratio of 27.9, above the S&P 500 P/E ratio of 17.7.