Big profiles of the French duo were appearing this week in Pitchfork and the New York Times. A Jumbotron promo video for Random Access Memories was shown at Coachella and a commercial for the album aired during Saturday Night Live. All that would seem to indicate the free iTunes download was not the band's response to a leak, but was, like everything else about Random Access Memories, part of a carefully engineered effort, tuned to perfection. Perhaps the "leaked" rumor itself was also planned? I wouldn't be surprised. Certainly others have used the streaming preview option, including David Bowie, who recently handled the release of his wildly successful The Next Day in very similar way: a video, a single, some carefully placed promotional ads, a free streaming version on iTunes -- just enough activity to spark a Twitter frenzy. Worked like a charm for Bowie, who sold more copies of The Next Day in its first week than any album he had released in more than 20 years.