As the Technology and Innovation Partner, IBM will introduce Big Data analytical capabilities to provide deep insight into existing business and service data. The analysis will provide valuable information to help identify innovation opportunities to transform the management of assets, interaction with customers and suppliers and how key risks to the business are proactively managed. Other key areas being targeted include smart metering, treatment processes, the application of nanotechnology for energy production and environmental pollution prevention."As the water industry continues to transform finding smarter ways to make operations more efficient while preparing for future growth is a major priority for companies today," said IBM Europe Vice President of Energy and Utilities Graham Butler. "IBM is at the heart of developing Thames Water's transformation strategy with Smart and Intelligent Water Solutions which underpin its continued ambition to have the very best health and safety performance while providing customers with the best value for money." IBM will also create innovative opportunities for Thames Water to deliver long-term value and maximize experience for customers. These activities include analyzing a range of social media channels including blogs, online forums and Twitter to create real-time public opinion snapshots, identifying trends and usage behavior while understanding how consumers feel toward the brand. This valuable analysis can be used to identify new ways of transforming the Thames Water front office to continue improving customer communication and service levels. "As the world enters a new era where decisions are based on facts and data, Thames Water is taking the lead in innovating by applying big data analytics to extract very precise business insights," said IBM UK and Ireland GBS Smarter Energy Lead Jon Bentley. "As a result of the innovation, data analytics and smart technology IBM will bring to the alliance, Thames Water can create new value by making smarter decisions regarding its capital works program and its approach to asset management and operation, delivering better customer service as a result."