ORLANDO, May 16, 2013 /PRNewswire/ -- Working together with a vibrant ecosystem, SAP (NYSE: SAP) is jumpstarting growth and innovation by leveraging the SAP HANA® platform. SAP aims to make it fast and easy for established partners, ISVs and new startups to build, market and sell a diverse set of applications for customers of all sizes and across all industries. Together with partners, ISVs and startups, SAP is leading transformation for customers and helping to make the world run better and faster with SAP HANA. The announcement was made at SAPPHIRE® NOW, being held May 14–16 in Orlando, Florida. (Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO) "There is huge potential in harnessing the power of SAP HANA to help drive business growth and innovation for SAP, our partners and our customers," said Dr. Vishal Sikka, member of the Executive Board of SAP AG, Technology & Innovation. "We are working hand-in-hand with our partners and they are fully energized by the truly limitless opportunities SAP HANA can provide. We are seeing some impressive results across all types of partners, in the new applications they are building and in the new areas of growth they are driving with SAP HANA. Together with our ecosystem, we are able to deliver transformational value to customers of all sizes and industries. These customers can benefit from the ability to invent and adopt innovations easily, gain results rapidly, grow sustainably and power their businesses with SAP HANA in ways not previously imagined." SAP HANA is the fastest-growing product in the company's history. SAP is working closely and intensively with developers, independent software vendors (ISVs), systems integrators, software resellers and startups on every front with enablement tools and resources to tap into the power of SAP HANA. Enablement support is provided for SAP HANA, including the SAP® Business One application, version for SAP HANA, SAP® Business Suite software powered by SAP HANA and is planned for the recently announced SAP HANA® Enterprise Cloud. This is helping to open new sales, service and business opportunities for the entire SAP ecosystem, which benefits customers in the ways outlined below. Multiple Deployment Options Available for SAP HANA: On Premise, in the Cloud or BothSAP HANA can now be deployed in a number of ways, offering customers the freedom of choice to leverage the power of SAP HANA on premise, in the cloud and via other business models, such as hosting, application management and outsourcing services. SAP HANA Enterprise Cloud will aim to provide organizations with a new way to fully tap into the transformational power of SAP HANA as a service. At SAPPHIRE NOW, SAP has announced the SAP HANA Enterprise Cloud partner program, which intends to provide participants access to enablement, best practices and other resources that are expected to prepare them for success. Initial partners that have agreed to participate in the forthcoming program include Accenture, Deloitte, IBM, itelligence, Savvis and Virtustream. To learn more see: " Partner Quote Sheet: SAP HANA Enterprise Cloud Partner Program." For optimal benefit from the on-premise power of SAP HANA, customers need the right hardware infrastructure to help speed innovation, run their business in real time, achieve breakthrough results. Nine global technology partners have certified their solutions to run SAP HANA: Cisco, Dell, Fujitsu, HP, Hitachi, Ltd., Huawei, IBM, NEC and VCE. See the latest announcements issued by SAP partners in support of SAP HANA: HP, Hitachi Data Systems and SUSE. Developers and customers can also access SAP HANA as a service through hosting, application management and outsourcing services offered via private cloud environments by leading SAP partners. Pre-configured with SAP HANA, these environments make it possible to develop applications built for SAP HANA in the cloud, which can greatly increase development agility. SAP® HANA One database service in the cloud – powered by Amazon Web Services and available on AWS Marketplace – is a full-featured, small instance of the SAP HANA platform in the public cloud, available for productive and commercial use. Enabling Resellers to Drive Adoption; Supporting Sales, Pre-Sales and Consulting Services SAP channel partners play a critical role in helping organizations of all sizes identify, purchase, implement and run the ideal solution to address their unique business needs. SAP has engaged with partners from day one in an effort to accelerate adoption of SAP HANA by small businesses and midsize enterprises, helping them to benefit from this disruptive and transformational solution. Dell has announced it is now an SAP channel partner and will resell SAP solutions including SAP HANA. For services partners and consultants, SAP is providing enablement support, helping them to ramp-up experts in sales, presales and consulting services for all types of companies and organizations. By the end of the first quarter of 2013, nearly 4,000 partner consultants have been trained in SAP HANA and more than 1,300 sales and pre-sales personnel within partner organizations have been trained in SAP Business Suite powered SAP HANA to help accelerate adoption by customers. During the first quarter of 2013, more than 50 percent of sales of SAP Business Suite powered by SAP HANA were generated by SAP partners, which remain critical for SAP to fulfill the market demand for solutions based on SAP HANA. And according to IDC, the SAP partner ecosystem made US$4.2 billion in revenue related to in-memory database offerings from SAP in 2012*. View announcements issued by the following services partners in support of SAP HANA during SAPPHIRE NOW: Bramasol, Clarkston Consulting, Hitachi Data Services, iGate, Neoris, smartShift, Secure-24 and Worksoft. It is important to note that not all of the news announced by these systems integrators is about services offerings for SAP HANA. Many announcements are actually about new solution offerings built on SAP HANA, highlighting the transformation of business for customers as well as for partners. Startup Community Thriving on SAP HANAThe SAP Startup Focus program, launched in 2012, is growing, with over 400 startups joining from 19 countries to create new applications and products based on SAP HANA. Liquid Analytics, a startup focus program participant, uses predictive analytics running on SAP HANA. This helps its sales reps to more quickly respond to customers' needs on the go. The applications developed by Liquid Analytics on SAP HANA use advanced forecasting algorithms and past order history to auto-populate products and quantities due for restock. This enables sales reps to fulfill orders on the spot, helping ensure that a wholesaler's products are in stock on a retailer's shelves, which helps accelerate sales and increase customer satisfaction. "It was quite easy to engage in the SAP Startup Focus program, as SAP was operating as a startup itself," said Vish Canaran, CEO, Liquid Analytics. "From the day we joined, it took us just one week to begin to experience tangible benefits, including making valuable connections with the right people. We're a product company that builds applications, and SAP HANA has now become our platform on which to build Liquid Decisions for the store distribution market. With SAP HANA, Liquid Decisions provides real-time restock, cross-sell, up-sell and goal-related product recommendations to sales professionals. The information provides greater benefits to customers, helping them make decisions on the fly with real-time information." Core Mobile Inc., also a participant in the SAP Startup Focus program, offers a smart assistant solution for investment bankers and physicians called Corey. By running on SAP HANA, Corey can provide only the relevant information needed in real time from enterprise financial applications correlated with real-time market feeds and social media for financial advisors. It also provides physicians with instant access to patient information from multiple clinical systems, which is made available in real time when a patient calls into his or her physician's office.