BEIJING, May 16, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has signed an agreement with SCA (China) Holding Co., Ltd ("SCA China") to provide its China operation with Data Link services, a cloud based distributor relationship management application. Listed on the Stockholm Exchange (Ticker: SCA) with a total sales of €9.8 billion in 2012, SCA is the world's leading hygiene and forest products company, and owns many well-known brands such as TENA, Tork, Tempo and Lotus which sell in some 100 countries worldwide. Recently, SCA China also increased their investments in Vinda International, the largest household paper manufacturer, distributor and marketer in China. As its business continues to grow in the China market, SCA China has been expanding its sales and distribution channels. In order to ensure the efficient management of sales data and resource integration, SCA China decided to partner with eFuture. eFuture will provide comprehensive Data Link service offerings for SCA China to streamline their distribution channels, allowing them to access real-time sales, inventory and replenishment information directly from their distributors. This will enable SCA China to form a dynamic link between the distributors and production teams. ABOUT EFUTURE'S CLOUD SERVICE ( www.cloudsales.com.cn) Launched in May 2012, Cloud Service platform is eFuture's service offerings on subscription basis consist of a wide range of applications such as Salesforce Automation ("SFA") and Data Link Services, targeting consumer goods enterprises. Based on cloud computing architecture, customers only need to pay for a monthly recurring subscription fee, no hardware and licensing cost is required. SFA is a sales management application allowing manufacturers and their distributors to manage sales force efficiency, while Data Link is a distributor relationship management application allowing manufacturers and distributors to access supply chain data ie. inventory, replenishment and sales.