CRAMLINGTON, England, May 15, 2013 /PRNewswire/ -- Jackel International announces its response to Luv n'care, Ltd.'s latest lawsuit. Jackel has reviewed the recent filing by Luv n' care and believes it is meritless, and nothing more than an attempt to interfere with Jackel's relationships with retailers. The Explora® line of products has patented technology which means it cannot be a copy of any Luv n' care product. The lawsuit focuses on products that have been on sale since 2009 and which Luv n' care made no complaint about in its recent lawsuit against Jackel. In fact Jackel has been innovating the tommee tippee® brand in this category for over 50 years, from the launch of the original tippee cup in the early 60s, and has enjoyed significant success through numerous innovations in the hard top cup category - all of which pre dates the contractual relationship Jackel International used to share with Luv n' care. Steve Parkin, CEO of Jackel International, said: "If Luv n' care sincerely believed the Explora® line of products violated Luv n' care's contract rights, why didn't it put them in front of the jury in the first lawsuit?" He continued: "Luv n' care has a history of litigation and this is just one more attempt to demerit the name of a competitor. We are confident that our customers will see this for what it is. We will be defending this lawsuit vigorously." With regard to the previous case, Jackel International will be appealing the verdict made in February. It should also be pointed out that Luv n' care was only awarded less than half of the amount it claimed. Furthermore, it would only receive this if it wins the appeal. Parkin concluded: "tommee tippee® is one of the most trusted and recognisable baby brands in the world, loved by millions of babies and recommended by generations of parents. We have a long history of winning awards that support our approach to world class innovation, product performance and design and are immensely proud of our reputation and award-winning products.