Google Inc. (GOOG): Today's Featured Internet Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Google ( GOOG) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 1.7%. By the end of trading, Google rose $9.57 (1.1%) to $887.10 on light volume. Throughout the day, 1,544,122 shares of Google exchanged hands as compared to its average daily volume of 2,260,900 shares. The stock ranged in a price between $877.14-$888.69 after having opened the day at $877.50 as compared to the previous trading day's close of $877.53. Other companies within the Internet industry that increased today were: Deltathree ( DDDC), up 21.6%, Remark Media ( MARK), up 9.3%, Groupon ( GRPN), up 8.3% and Shutterfly ( SFLY), up 8.1%.
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Google Inc., a technology company, builds products and provides services to organize the information and make it universally accessible and useful. Google has a market cap of $238.7 billion and is part of the technology sector. The company has a P/E ratio of 28.1, above the S&P 500 P/E ratio of 17.7. Shares are up 24.4% year to date as of the close of trading on Monday. Currently there are 23 analysts that rate Google a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Google as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, eLong ( LONG), down 9.9%, LookSmart ( LOOK), down 5.3%, Friendfinder Networks ( FFN), down 5.2% and ChinaNet Online Holdings ( CNET), down 4.9% , were all laggards within the internet industry with Zynga Inc Class A ( ZNGA) being today's internet industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).

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