Priceline.com Inc. (PCLN): Today's Featured Leisure Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.3%. By the end of trading, Priceline.com rose $12.03 (1.6%) to $777.44 on average volume. Throughout the day, 778,767 shares of Priceline.com exchanged hands as compared to its average daily volume of 607,200 shares. The stock ranged in a price between $758.37-$779.25 after having opened the day at $761.00 as compared to the previous trading day's close of $765.41. Other companies within the Leisure industry that increased today were: Caesars Entertainment ( CZR), up 6.7%, Canterbury Park Holding Corporation ( CPHC), up 5.4%, Good Times Restaurants ( GTIM), up 5.0% and SeaWorld Entertainment ( SEAS), up 4.8%.
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priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $36.9 billion and is part of the services sector. The company has a P/E ratio of 25.5, above the S&P 500 P/E ratio of 17.7. Shares are up 18.9% year to date as of the close of trading on Friday. Currently there are 13 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, Dover Downs Gaming & Entertainment ( DDE), down 6.0%, Ark Restaurants ( ARKR), down 5.8%, Carrols Restaurant Group ( TAST), down 5.4% and Cosi ( COSI), down 4.1% , were all laggards within the leisure industry with Ctrip.com International ( CTRP) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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