NEW YORK (TheStreet) -- I've been using the new Q10 phone from BlackBerry (BBRY) for the past week.

In some ways, I find it extremely innovative and it makes me realize how little Apple ( AAPL - Get Report) has moved forward the iPhone since its debut in 2007.

In other ways, the Q10 has given me a whole new appreciation for how buttoned up and well thought out so many details were as part of the iPhone.

To cut to the chase, I doubt very little that existing iPhone or Android users will flock to this new phone from BlackBerry, although it is a very solid phone which I appreciate more the longer I'm a user of it.

However, for the long-suffering 70+ million BlackBerry users who've been on five-year-old phones with incredibly limited mobile phone software compared to what's currently available from other vendors, this new phone will seem light years ahead and they will love it.

What's good about the Q10?
  • It's a power email and calendaring phone. If this is your life and how you live day to day, you probably already have a BlackBerry. This new phone continues to deliver a very solid experience for you.
  • Tactile keyboard. I used to use a BlackBerry up to 2008. I'm one of those people who struggled with the move to a glass keyboard. You still hear people who are on BlackBerrys or who have just moved over to glass keyboards complaining about them and longing for the old tactile.

    However, I'll be honest. I'm now used to glass and found it very hard for the first four days to get back used to the old keyboard. It really becomes what you get used to -- which is why I do think CEO Thorsten Heins was smart to come out with the Z10 first and show the company can do those all-glass phones as well.

    If you like tactile keyboards, the Q10 is great -- in fact, it's the only tactile keyboard out there now, so go for it. One more thing, however. BlackBerry's done a great job with the predictive text on both the Z10 and the Q10. It's a far better typing experience on glass (or keyboard) than on the iPhone.

  • Battery life. BlackBerry has been very smart in letting the phone darken quickly and then come back to life to easily sip battery. Compared to the iPhone 5, the Q10 feels like it could go twice as long on a full charge. You start to realize how bad the iPhone battery is when you carry around the Q10 for a couple of days.
  • Form factor and weight. It feels slightly lighter than an iPhone and the keyboard is a bit wider to make typing a bit more comfortable.
  • That blinking red light to indicate when you have a new email. God how I missed that feature.
  • The swiping features. At first, this new set of swiping features is the most disorienting aspect of the Q10. I think existing and non-BlackBerry users will struggle with this for a few days and may complain that they don't understand it. However, it does start to click after a few days and I then really started to appreciate it and miss it when I was back using my iPhone. It does lead to a great fluid interaction with apps and email on the phone.

What's not so good in the Q10?
  • Apps are still limited. It's true that you have many of the big ones, but the broader selection is sure nicer on the iPhone or Android. It'd be nice to have my NBA- or NFL-dedicated apps.

    Instead I only have ESPN, CBS or NHL. If I was BlackBerry, I'd pay money to certain marquis apps to get them on the platform (like Instagram, Netflix ( NFLX) and Yahoo! Weather). All that said, the company is off to a good start.
  • The Twitter app sucks on BlackBerry. This isn't BlackBerry's fault. Twitter's just done a horrible build of its app on BlackBerry. The app doesn't update quickly and there's no way to view Direct Messages on the app. BlackBerry makes a big deal of its "Hub" where you can go in a view all your messages in one spot. However, who cares if Twitter updates me about some new message I have 20 minutes later?
  • The Hub isn't that great at all. BlackBerry fanboys make it sound like every Android and iOS user is going to be jealous of this new feature putting all your messages in one spot. But opening Facebook ( FB) or Twitter messages in the Hub doesn't let you do anything with them. You've got to go back in the original apps for that. Also, the timing of updates seems slower compared to iOS.

    The BlackBerry rose to fame for immediate delivery of email messages with that flashing red light to let you know. It's just not acceptable for critical third-party apps like Facebook or Twitter not to immediately update in real time.
  • Web browsing. Several problems here. BlackBerry fanboys really try to portray that the new BlackBerry browser is faster than iPhone. I saw no difference over several Web sites on several days.

    What's worse, though, is how, when I click on a Web link in an email or a tweet, the Q10 opens it up on that site Web site -- not its mobile site. I get the whole honking Web page on my little Q10 screen. If I enlarge it, then I'm forced to scroll right and then scroll left for each and every line.

    This is just a horrible experience and terribly maddening. I thought of how my iPhone does it -- especially with the Reader feature -- and never have missed a phone feature more. This is just an obvious thing to fix and BlackBerry fell down on it.
  • The touch screen. It's great to have the combination of touch and the tactile keyboard. However, the sensitivity of the touch on the Q10 makes me feel like Wreck-It Ralph when I'm using it versus a doctor with a scalpel on the iPhone. Trying to edit sentences of an email and doing cut and paste is very difficult.

I'm sure the critics will look at this phone and say, "not enough to get people to switch." I'm also sure the CrackBerry fanboys will look at it blindly as the greatest phone ever that iPhone users covet. I'm long BlackBerry, so I want the phone to sell well. However, I'm somewhere in the middle on this.

The software on the Q10 is surprisingly good and innovative for a company that's never been a software company (just look at the old BB7 phones). However, it has still got a lot of work to do. BlackBerry deserves a lot of credit for buying QNX and TAT. They've really propelled this company forward. Yeah, there are some rough edges, but these can be fixed over time.

Overall, if I had to pick one phone, I would not dump my iPhone. The iPhone does so many things so well. However, I pray that Apple's Jony Ive, the senior VP in charge of design, is looking at the Q10 and realizing that iPhone and iTunes need to be seriously brought up to date and blow past the competition in terms of new innovations.

Once again, the 70 million BlackBerry subscribers will love this phone. It's a huge step forward for BlackBerry.

At the time of publication the author was long BBRY, YHOO and AAPL.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

Eric Jackson is founder and Managing Member of Ironfire Capital and the general partner and investment manager of Ironfire Capital US Fund LP and Ironfire Capital International Fund, Ltd. In January 2007, Jackson started the world's first Internet-based campaign to increase shareholder value at Yahoo!, leading to a change in CEOs in 2007. He also spoke out in favor of Yahoo!'s accepting Microsoft's buyout offer in 2008. Global Proxy Watch named Jackson as one of its 10 "Stars" who positively influenced international corporate governance and shareowner value in 2007.

Prior to founding Ironfire Capital, Jackson was President and CEO of Jackson Leadership Systems, Inc., a leadership, strategy, and governance consulting firm. He completed his Ph.D. in the Management Department at the Columbia University Graduate School of Business in New York, with a specialization in Strategic Management and Corporate Governance, and holds a B.A. from McGill University.

He was previously Vice President of Strategy and Business Development at VoiceGenie Technologies, a software firm now owned by Alcatel-Lucent. In 2004, Jackson founded the Young Patrons' Circle at the Royal Ontario Museum in Toronto, which is now the second-largest social and philanthropic group of its kind in North America, raising $500,000 annually for the museum. You can follow Jackson on Twitter at or @ericjackson.

You can contact Eric by emailing him at