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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Directv (Nasdaq: DTV) hit a new 52-week high Friday as it is currently trading at $63.96, above its previous 52-week high of $63.07 with 535,122 shares traded as of 10:05 a.m. ET. Average volume has been 5.9 million shares over the past 30 days. Directv has a market cap of $35.34 billion and is part of the services sector and media industry. Shares are up 23.4% year to date as of the close of trading on Thursday. DIRECTV provides digital television entertainment in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily through satellite to residential and commercial subscribers. The company has a P/E ratio of 13.1, below the S&P 500 P/E ratio of 17.7.