Virgin Media Inc (VMED): Today's Featured Media Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Virgin Media ( VMED) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.1%. By the end of trading, Virgin Media fell $1.03 (-2.0%) to $50.83 on light volume. Throughout the day, 3,261,278 shares of Virgin Media exchanged hands as compared to its average daily volume of 5,988,900 shares. The stock ranged in price between $50.41-$51.86 after having opened the day at $51.86 as compared to the previous trading day's close of $51.86. Other companies within the Media industry that declined today were: ChinaNet Online Holdings ( CNET), down 13.4%, Entercom Communications Corporation ( ETM), down 10.7%, ReachLocal ( RLOC), down 10.3% and Liberty Entertainment Group Series A ( LSTZA), down 6.2%.
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Virgin Media Inc., through its subsidiaries, provides entertainment and communications services in the United Kingdom. Virgin Media has a market cap of $13.9 billion and is part of the services sector. Shares are up 41.1% year to date as of the close of trading on Wednesday. Currently there are 3 analysts that rate Virgin Media a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Virgin Media as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, notable return on equity and attractive valuation levels. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, Radio One ( ROIA), down 17.3%, Radio One ( ROIAK), down 14.5%, Liberty Media Corporation ( LMCAD), down 10.2% and Liberty Media Corporation ( LMCA), down 10.2% , were all gainers within the media industry with Walt Disney ( DIS) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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