2. As of noon trading, Discover Financial Services ( DFS) is down $0.37 (-0.8%) to $45.69 on light volume Thus far, 1.2 million shares of Discover Financial Services exchanged hands as compared to its average daily volume of 5.0 million shares. The stock has ranged in price between $45.56-$46.08 after having opened the day at $46.06 as compared to the previous trading day's close of $46.06. Discover Financial Services, a bank holding company, provides direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services. Discover Financial Services has a market cap of $22.5 billion and is part of the financial services industry. The company has a P/E ratio of 10.3, below the S&P 500 P/E ratio of 17.7. Shares are up 19.5% year to date as of the close of trading on Wednesday. TheStreet Ratings rates Discover Financial Services as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, growth in earnings per share, increase in net income and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. Get the full Discover Financial Services Ratings Report now. Exclusive Offer: Jim Cramer's 'go-to' small/mid-cap guru Bryan Ashenberg only buys stocks he thinks could return 50-100%. See his top picks for 14-days FREE.