DETROIT, May 8, 2013 /PRNewswire/ -- Ford Motor Company (NYSE: F) and The Parade Company have announced a major partnership for one of the nation's largest fireworks displays – The Ford Fireworks presented by Target. The event's new name reflects lead sponsorship of the fireworks by Ford Motor Company, in addition to Target's support, making possible this free world-class event for the city of Detroit and the region. The Ford Fireworks presented by Target will light up the sky, Monday, June 24, at 10:06 p.m., with views of the Detroit River in downtown Detroit. Created and produced by The Parade Company, the event – celebrating 55 years – attracts hundreds of thousands of spectators for one of the most anticipated summer nights in Detroit. "We are extremely grateful for Ford Motor Company's commitment to The Parade Company, and at this incredibly exciting time in Detroit we look forward to working together on this 55-year Detroit tradition," said Tony Michaels, president and CEO, The Parade Company. "Ford consistently strives to make the Detroit region stronger, and this partnership speaks volumes to the great people of our region." Ford Motor Company and Ford Motor Company Fund have a long history of supporting The Parade Company. In 2011 Ford became the official vehicle of America's Thanksgiving Parade ® featuring its float, "Driving a Brighter Future." Also, Ford Executive Chairman Bill Ford and his wife Lisa served as grand marshals for the 85th America's Thanksgiving Parade – one of the country's largest and longest-running parades. "Ford Motor Company is proud to support this important tradition, and honored to partner with The Parade Company as lead sponsor of the event," said Jim Vella, president, Ford Motor Company Fund and Community Services. "Ford is deeply committed to Detroit and our community, and iconic events like the fireworks bring people together to celebrate our great city." In addition to its title sponsorship of the event, Ford will kick off a community campaign to honor veterans and those who serve in the armed forces. "As we celebrate our independence and freedom, Ford wants to join with the community to honor those in the military who make it possible," said Vella.