Vanderbilt University Medical Center (VUMC) Selects HRAA As Its Strategic ICD-10 Transition Partner

Plantation, FL, May 8, 2013 (GLOBE NEWSWIRE) -- Health Revenue Assurance Holdings Inc. (OTCBB: HRAA), a providerof technology and revenue integrity solutions for healthcareorganizations, announced today that Vanderbilt University MedicalCenter (VUMC) has selected HRAA as a strategic partner inevaluating the impact that the upcoming ICD-10 transition will haveon its organization.

As part of this initiative, VUMC has licensed HRAA'sICD Visualizer, a business intelligence platform, to planfor the ICD-10 transition, HIM business productivity and clinicaldocumentation improvement.  VUMC will utilize theICD Visualizer to determine the expected impact of thetransition on the organization through the integration of GeneralEquivalence Maps (GEMs) and CMS Reimbursement Maps into theEnterprise Data Warehouse (EDW) to ensure the business continuityof existing data assets vital to quality improvement programs forpatient care, educational services and research. 

VUMC is one of the nation's premier academic medicalinstitutions. With more than 60 locations throughout Tennessee andKentucky, VUMC's 2,200 clinical provider physicians see more than1.7 million patients each year.  By using theICD Visualizer as a business intelligence solution thatcreates mappings for enterprise analytics and data integrity, VUMCwill have these maps available to finance, payor relations,clinical informatics, physician relations and compliancedepartments to ensure business continuity and planning across thetransition. 

With the ICD Visualizer, VUMC will identify and quantifyrisks that can be classified by facility, payor, DRG, physician andindividual claim or code.  Identified risks will helpprioritize programs to mitigate potential revenue losses and studyprojected revenue gains. Analytics and historical performance dataregarding payor(s), and key DRGs will be used to strengthen payornegotiations.

"The change over to ICD-10 is the biggest fundamental shift incoding and revenue management for the hospital and healthcaresystem.  Finding a partner that brings a data analyticapproach to this laborious pathway is critical to managing thischange over," said Andrea Clark, CEO and Founder of HRAA. "Webelieve that VUMC's decision to partner with HRAA is a tremendousvalidation of the ICD Visualizer, and should serve as asignificant milepost for the overall industry as it prepares forthis paradigm shift."

The HRAA ICD Visualizer and transition services willhelp bridge the chasm that is expected with the October 1, 2014ICD-10 deadline. The ICD-10 transition is expected to disrupttrended data in quality, informatics and other key areas offinance, patient care, and operations which rely heavily on ICD-9coded metrics for reporting and business planning.

About HRAA

HRAA (OTCBB: HRAA) is a leading provider ofrevenue integrity technology and services for healthcareorganizations across the US, interpreting data to ensure thathealthcare is efficient and effective for everyone.  Foundedin 2001 and based out of Plantation, FL, HRAA combines years ofindustry expertise with best-in-breed technology to create marketleading business intelligence products and consulting services toimprove the healthcare delivery experience for doctors, nurses andpatients.  HRAA offers a full suite of solutions needed tokeep up with the ever-changing healthcare industry, which include:data analytics software, business intelligence technology, medicalcoding, auditing, education, revenue cycle consulting, and ICD-10transition solutions. For more information please visit:  http://www.hraa.com

Caution Regarding Forward LookingStatements

Certain statements in this news release and such conference callare forward-looking, including (without limitation) expectations orguidance respecting customer contract expansion, growing revenuesand profits through organic growth and acquisitions, attracting newbusiness that will increase HRAA's revenues, continuing to maintaincosts and consummating any transactions. Undue reliance should notbe placed on such forward-looking statements because the mattersthey describe are subject to known and unknown risks, uncertaintiesand other unpredictable factors, many of which are beyond theCompany's control. The Company's actual results, performance andtrends could differ materially from those indicated or implied bysuch statements as a result of various factors, including (withoutlimitation) the continued strengthening of HRAA's selling andmarketing functions, continued customer satisfaction and contractrenewal, new product development, continued availability of capablededicated personnel, continued cost management, the success andavailability of acquisitions, availability of financing and otherfactors, as well as by factors applicable to most companies such asgeneral economic, competitive and other business and civilconditions. Information regarding certain of those and other riskfactors and cautionary statements that could affect future results,performance or trends are discussed in HRAA's most recent annualreport on Form 10-K, quarterly reports on Form 10-Q, and otherfilings made with the Securities and Exchange Commission from timeto time. All of the Company's forward-looking statements areexpressly qualified by all such risk factors and other cautionarystatements.

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CONTACT: Media Contacts:         Danielle DeVoren / Taylor McGrann         KCSA Strategic Communications         212-896-1272 / 212-896-1253         ddevoren@kcsa.com / tmcgrann@kcsa.com

HRAA

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