Sony Corporation (SNE): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Sony Corporation ( SNE) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 1.3%. By the end of trading, Sony Corporation rose $0.57 (3.3%) to $17.70 on average volume. Throughout the day, 3,918,881 shares of Sony Corporation exchanged hands as compared to its average daily volume of 3,332,500 shares. The stock ranged in a price between $17.47-$17.75 after having opened the day at $17.55 as compared to the previous trading day's close of $17.13. Other companies within the Consumer Durables industry that increased today were: Appliance Recycling Centers Of America ( ARCI), up 28.4%, Nautilus Group ( NLS), up 20.0%, Fossil ( FOSL), up 9.0% and Blount International ( BLT), up 4.5%.
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Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation has a market cap of $17.4 billion and is part of the consumer goods sector. The company has a P/E ratio of 4.9, below the S&P 500 P/E ratio of 17.7. Shares are up 52.9% year to date as of the close of trading on Monday. Currently there are 2 analysts that rate Sony Corporation a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Sony Corporation as a hold. The company's strengths can be seen in multiple areas, such as its good cash flow from operations, increase in stock price during the past year and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the negative front, Chromcraft Revington ( CRC), down 10.9%, Black Diamond ( BDE), down 9.6%, Global-Tech Advanced Innovations ( GAI), down 7.7% and Entertainment Gaming Asia ( EGT), down 3.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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