Sirius XM Radio Inc. (SIRI): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Sirius XM Radio ( SIRI) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 0.8%. By the end of trading, Sirius XM Radio rose $0.04 (1.0%) to $3.39 on average volume. Throughout the day, 49,687,642 shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 48,779,400 shares. The stock ranged in a price between $3.36-$3.40 after having opened the day at $3.37 as compared to the previous trading day's close of $3.36. Other companies within the Media industry that increased today were: NTN Buzztime ( NTN), up 11.1%, Entravision Communications Corporation ( EVC), up 9.7%, McClatchy Company ( MNI), up 9.5% and Marchex Inc. Class B ( MCHX), up 8.5%.
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Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $21.1 billion and is part of the services sector. The company has a P/E ratio of 6.0, below the S&P 500 P/E ratio of 17.7. Shares are up 16.1% year to date as of the close of trading on Friday. Currently there are 6 analysts that rate Sirius XM Radio a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Sirius XM Radio as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, notable return on equity, good cash flow from operations and increase in net income. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, VisionChina Media ( VISN), down 9.2%, Radio One ( ROIAK), down 4.6%, Spanish Broadcasting System ( SBSA), down 4.3% and ChinaNet Online Holdings ( CNET), down 3.9% , were all laggards within the media industry with Cablevision Systems ( CVC) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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