2. As of noon trading, Yum Brands ( YUM) is down $0.56 (-0.8%) to $68.35 on light volume Thus far, 1.4 million shares of Yum Brands exchanged hands as compared to its average daily volume of 4.8 million shares. The stock has ranged in price between $67.95-$68.74 after having opened the day at $68.00 as compared to the previous trading day's close of $68.91. YUM! Brands, Inc., together with its subsidiaries, operates quick service restaurants in the United States and internationally. It operates in six segments: YUM Restaurants China, YUM Restaurants International, Taco Bell U.S., KFC U.S., Pizza Hut U.S., and YUM Restaurants India. Yum Brands has a market cap of $30.6 billion and is part of the leisure industry. The company has a P/E ratio of 21.7, above the S&P 500 P/E ratio of 17.7. Shares are up 3.8% year to date as of the close of trading on Friday. TheStreet Ratings rates Yum Brands as a buy. The company's strengths can be seen in multiple areas, such as its expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Yum Brands Ratings Report now. Exclusive Offer: Jim Cramer's 'go-to' small/mid-cap guru Bryan Ashenberg only buys stocks he thinks could return 50-100%. See his top picks for 14-days FREE.