DALLAS, May 6, 2013 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) is excited to announce its Official Airline sponsorship of the ATX Television Festival, the only festival of its kind dedicated to celebrating the history, success, and future of the medium. The festival provides television enthusiasts a closer look at TV Land, with access to a series of panels and special screenings during the three-day event in Austin, TX, June 6-9, 2013. The carrier kicked of its sponsorship by launching the 'LUV of TV' contest, encouraging Southwest Airlines Fans and Followers to show their LUV for the small screen via Instagram. Participants are encouraged to choose their favorite TV series from those being represented at the festival and to creatively display their LUV via Instagram with the hash tag #LUVATXTV. The winner will receive roundtrip airfare, a three-night stay in Austin, two all-access ATX Television Festival badges, and a chance to mix and mingle with a variety of cast members. Refer to the full rules and regulations below. Southwest is thrilled to be the Official Airline of the ATX Television Festival, and to kick off the event right, the carrier will host the Official ATX Television Festival Flight from Los Angeles (LAX) to Austin (AUS) filled with actors, creators, and writers heading to Austin for the event on Thursday, June 6, 2013. Earlier this year, the ATX Television Festival proudly announced the first-ever Boy Meets World cast reunion will be in attendance at the event. Joining creator Michael Jacobs (who will also feature past hits: Dinosaurs, Charles in Charge, and My Two Dads) will be Ben Savage ( Cory Matthews), Rider Strong ( Shawn Hunter), Matt Lawrence ( Jack Hunter), Maitland Ward ( Rachel McGuire), Lily Nicksay (Morgan), Trina McGee (Angela), and yet to be announced Special Guests who will not disappoint for the cast reunion. For a full list of programming, visit www.ATXFestival.com. Interested in attending the ATX Television Festival? Southwest Customers receive a 20% discount! Visit www.atxfestival.com/buy-a-badge and use the discount code LUVATX20, available through May 18, 2013. ABOUT SOUTHWEST AIRLINES CO. In its 42 nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest is the nation's largest carrier in terms of originating domestic passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2011 Southwest Airlines One Report™ can be found at southwest.com/citizenship. Southwest Airlines From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel quantified by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. On every flight, Southwest offers Customers the first two pieces of checked luggage (weight and size limitations apply) and all ticket changes without additional fees. Southwest's all Boeing fleet consistently offers leather seating and the comfort of full-size cabins, many of which are equipped with satellite-based WiFi connectivity and a new, sustainable cabin interior. With 40 consecutive years of profitability, the People of Southwest operate nearly 3,400 flights a day and serve communities around 84 airports in Southwest's network of domestic destinations. Southwest Airlines' frequent flights and low fares are available only at southwest.com.AirTran Airways AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers coast-to-coast and near-international service with close to 600 flights a day to 49 destinations. The carrier's high-quality product includes assigned seating and Business Class. As Southwest continues to integrate AirTran's People, places, and planes into Southwest Airlines, Customers of both carriers may book flights at airtran.com and exchange earned loyalty points between both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on either airline. ABOUT ATX FESTIVAL Festivals create communities; so does Television. Whether a series lasts 10 episodes or 10 years, it establishes a long-standing community of followers. ATX Television Festival celebrates the television medium by creating opportunities for fans and industry to come together to watch and discuss the series they love by taking the "water cooler" conversation public.