CLEVELAND, May 6, 2013 /PRNewswire/ -- Mother's Day is such a joyous celebration, as people reach out to important moms in their lives to express all of the love and appreciation they have for them. It's about taking the time to speak from the heart and say thank you for all that mom does to ensure everyone's happiness. This year, consumers looking for a joyous, thoughtful message for mom need look no further than the Kathy Davis collection of Mother's Day greeting cards by American Greetings Corporation (NYSE:AM). Eye-catching, brightly-colored, expressive designs with feminine florals and beautiful butterflies in Davis's signature watercolor style capture the essence of the season and holiday. The cards also offer warm, heartfelt, uplifting messages perfect for celebrating mom, grandma, sisters, and mom-friends everywhere. Exciting new card styles include pop-ups, beautiful attachments, and treasured keepsakes. "When consumers are looking to create a heartfelt connection with mom, they know they can find the right words and a beautiful, expressive card in the Kathy Davis section of the card aisle," said Kelli Snowgold, Kathy Davis brand manager at American Greetings. "From the beautiful, nature-inspired watercolors to her ability to express joy, gratitude and love, Kathy Davis offers a beautiful selection of cards to celebrate mom on this special occasion." As a mother of two children and having been blessed with a wise, graceful, positive mother of her own, Davis has a unique perspective on writing Mother's Day cards that celebrate life, love and the precious relationship that is shared between parent and child. Her personal journey through motherhood and treasured memories of her own mother have shaped her experiences, given her life joy, and helped her find the right words to honor wonderful moms everywhere with this card collection. "Being a mother is quite possibly the toughest job there is, a role where she's constantly giving of herself," said Kathy Davis. "It's so easy to forget to say thank you to mom throughout the year, so it's all the more important to take this opportunity to express the love and appreciation that you have in your heart for her."