Yum Brands Inc (YUM): Today's Featured Leisure Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Yum Brands ( YUM) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 1.6%. By the end of trading, Yum Brands rose $0.83 (1.2%) to $68.91 on light volume. Throughout the day, 2,754,324 shares of Yum Brands exchanged hands as compared to its average daily volume of 4,865,100 shares. The stock ranged in a price between $68.49-$69.05 after having opened the day at $68.50 as compared to the previous trading day's close of $68.08. Other companies within the Leisure industry that increased today were: Ruth's Hospitality Group ( RUTH), up 13.9%, CEC Entertainment ( CEC), up 12.3%, Canterbury Park Holding Corporation ( CPHC), up 7.2% and Orient-Express Hotels ( OEH), up 6.6%.
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YUM! Brands, Inc., together with its subsidiaries, operates quick service restaurants in the United States and internationally. It operates in six segments: YUM Restaurants China, YUM Restaurants International, Taco Bell U.S., KFC U.S., Pizza Hut U.S., and YUM Restaurants India. Yum Brands has a market cap of $30.4 billion and is part of the services sector. The company has a P/E ratio of 21.5, above the S&P 500 P/E ratio of 17.7. Shares are up 2.5% year to date as of the close of trading on Thursday. Currently there are 9 analysts that rate Yum Brands a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates Yum Brands as a buy. The company's strengths can be seen in multiple areas, such as its expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, PokerTek ( PTEK), down 4.1%, Einstein Noah Restaurant Group ( BAGL), down 3.6%, Country Style Cooking Restaurant Chain ( CCSC), down 1.9% and SeaWorld Entertainment ( SEAS), down 1.7%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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