Geoffrey Strong, also of Apollo, further commented, "We believe that the long-term prospects for the Appalachian Basin, and the Marcellus Shale in particular, are compelling, and we look forward to working with Mark
Rothenberg and Ed Long as they build Apex's business." Here's another example of how the "Smart Money" invests. By acquiring shares of APO you get a piece of all the pies APO has its fingers in. As it steps into the earnings confessional before the markets open on Monday, emember how APO describes itself in its press releases. "Apollo is a leading global alternative investment manager with offices in New York, Los Angeles, Houston, London, Frankfurt, Luxembourg, Singapore, Mumbai and Hong Kong. Apollo had assets under management of approximately $113 billion as of December 31, 2012 in private equity, credit and real estate funds invested across a core group of nine industries where Apollo has considerable knowledge and resources." For more information about Apollo, see its informative Web site. You can learn more about how great investors invest and how APO plans to grow in the months and quarters ahead. At the time of publication the author had no position in any of the stocks mentioned. Follow @m8a2r1 This article was written by an independent contributor, separate from TheStreet's regular news coverage.