Top Insider Trades: RFP AVG UFI MSFG

By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- It is a victory for common sense. Tracking the trading behavior of company executives, directors and large shareholders in the stocks of firms they're registered in as "insiders" has proven to be profitable, according to both academic studies and (more importantly) the experience of professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, May 2, 2013 as ranked by dollar value. Please note, however, that these are only factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

So use these regular Top Insider Trades columns as the initial research tools they are meant to be, and click the links in the tables to analyze a company's or insider's full insider history. Also feel free to contact us with any questions on our proprietary insider data, and how it is best analyzed.
Resolute Forest (RFP) Fairfax Financial BO 3,380,300 48,169,276
Avg Tech (AVG) Okumus Fund Mgt BO 35,600 467,166
Opko Health (OPK) Frost Phillip Md CEO,CB,BO 72,500 465,953
Richfield Oil (ROIL) Hewitt Douglas C CEO,DIR,BO 400,000 320,000
Mainsource Finl (MSFG) Obrien Thomas M DIR 16,250 202,150
Unifi (UFI) Armfield William J Iv DIR 9,900 192,771
Unifi (UFI) Langone Kenneth G DIR 9,900 192,642
Boeing (BA) Kellner L. W. DIR 1,500 137,390
Richfield Oil (ROIL) Cederstrom Michael GC 168,750 135,000
Olin (OLN) Bogus Donald W DIR 5,000 122,900
Source: Insider Insights
Under Armour (UA) Plank Kevin A PR,CEO,CB,BO 292,500 16,573,055
Roadhouse (TXRH) Taylor Wayne K CB,CEO,DIR 430,000 9,945,900
Alco Stores (ALCS) Marxe & Greenhse BO 566,220 3,963,540
Resmed (RMD) Farrell Peter C CB,DIR 78,076 3,735,351
Medidata (MDSO) De Vries Glen M PR,DIR 56,547 3,684,885
Express (ESRX) Ebling Keith J VP,GC 59,494 3,544,537
Discover Finl (DFS) Nelms David W CB,CEO,DIR 75,000 3,290,250
Proto Labs (PRLB) Smith Brian K DIR 64,000 3,231,911
Public Svc Ent (PEG) Levis William PR,COO 60,000 2,210,830
Boeing (BA) Hill Shephard VP,PR 23,521 2,145,351
Source: Insider Insights

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.