Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Amazon.com ( AMZN) pushed the Retail industry higher today making it today's featured retail winner. The industry as a whole closed the day up 1.9%. By the end of trading, Amazon.com rose $4.32 (1.7%) to $252.55 on average volume. Throughout the day, 3,913,793 shares of Amazon.com exchanged hands as compared to its average daily volume of 3,298,100 shares. The stock ranged in a price between $245.78-$252.93 after having opened the day at $248.94 as compared to the previous trading day's close of $248.23. Other companies within the Retail industry that increased today were: dELiA*s ( DLIA), up 35.3%, Destination XL Group ( DXLG), up 27.2%, Casual Male Retail Group ( CMRG), up 27.2% and Pharmerica Corporation ( PMC), up 6.3%.
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Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International. Amazon.com has a market cap of $115.5 billion and is part of the services sector. Shares are down 1.1% year to date as of the close of trading on Wednesday. Currently there are 21 analysts that rate Amazon.com a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Amazon.com as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins.

On the negative front, QKL Stores ( QKLS), down 8.2%, Coastal Contacts ( COA), down 2.5% and DSW ( DSW), down 1.9% , were all laggards within the retail industry with Target ( TGT) being today's retail industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the retail industry could consider SPDR S&P Retail ETF ( XRT) while those bearish on the retail industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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