Sirius XM Radio Inc. (SIRI): Today's Featured Media Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Sirius XM Radio ( SIRI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole was unchanged today. By the end of trading, Sirius XM Radio fell $0.05 (-1.6%) to $3.07 on average volume. Throughout the day, 46,334,484 shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 46,928,500 shares. The stock ranged in price between $3.06-$3.15 after having opened the day at $3.14 as compared to the previous trading day's close of $3.12. Other companies within the Media industry that declined today were: Central European Media ( CETV), down 12.4%, Noah Education Holdings ( NED), down 4.7%, Tiger Media ( IDI), down 4.5% and Radio One ( ROIA), down 4.2%.
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Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $20.1 billion and is part of the services sector. The company has a P/E ratio of 6.1, below the S&P 500 P/E ratio of 17.7. Shares are up 8.0% year to date as of the close of trading on Friday.

TheStreet Ratings rates Sirius XM Radio as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, notable return on equity, expanding profit margins and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, NTN Buzztime ( NTN), down 11.0%, MDC Partners ( MDCA), down 6.2%, Marchex Inc. Class B ( MCHX), down 4.9% and Charm Communications ( CHRM), down 4.7% , were all gainers within the media industry with Directv ( DTV) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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