Using mobile analytics to collect usage data is an effective and powerful way for companies to create a better user experience and target their customers. IBM's MobileFirst platform is the first in the industry to speed the process of building apps by enabling companies to seamlessly integrate analytics and capture the complete on-device experience of how customers are using apps, including insight into gestures, dwell time and navigation.The IBM MobileFirst platform now includes geo-location services for developers. Now, geo-location triggers can be used to extend applications to take contextual action based on a user's location to provide personalized service. Featuring a new toolkit, developers can more efficiently monitor battery and network bandwidth. Additionally, newly integrated mobile app testing capabilities enable organizations to improve app quality while reducing the effort needed to test across different mobile platforms. As mobile apps proliferate, the cloud has also emerged as a key enabler of this growth. Cloud delivery of mobile applications accelerates time to value and speed to market, making availability of new capabilities instantaneous. According to a recent MarketsandMarkets report, mobile cloud services are estimated to grow from $216.5 million in 2012 to $7.7 billion in 2017[iv]. To help organizations take advantage of this opportunity, IBM is also introducing new cloud services for mobile so that companies can focus on creating compelling user experiences, rather than spending time on back end connectivity and integration issues. This includes a new mobile marketing service that helps organizations create digital passes for employees in Apple's Passbook. Accessed through the cloud, organizations can quickly design and issue passes for loyalty, events, ticketing, payments and more without having to purchase on-premise development tools. In related news, IBM's recently announced acquisition of UrbanCode will also help its clients tap into new opportunities in mobile. Based in Cleveland, Ohio, UrbanCode automates the delivery of software, helping businesses quickly release and update mobile, social, big data and cloud-based apps. About IBM MobileFirst As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst offers an array of solutions that helps businesses connect, secure, manage and develop mobile networks, infrastructures and applications.