Paper products may not be the most exciting business in the world, but they have fuelled some exciting gains for shareholders of Kimberly-Clark ( KMB) this year -- shares of the $40 billion tissue and paper towel firm have rallied more than 22% since the start of January. Kimberly-Clark owns a handful of popular consumer paper brands, including Kleenex, Scott and Huggies. >>5 Stocks Insiders Love Right Now The consumer staples sector has been on fire in the past few months, and clearly, Kimberly-Clark's collection of brands have benefitted from the stock performance push. KMB has spent the last few years focusing on boosting profits. To do that, the firm has cut exposure to less attractive markets and ratcheted up its presence in places such as Latin America, where growth rates continue to look stellar. It's also ramped up the benefits for consumers here at home, pushing its products an arm's length away from the cheaper private-label competitors it's facing on store shelves. With net margins pushing back up towards double-digits again, this stock is throwing off mountains of cash and a hefty dividend payout that currently yields 3.2%. With rising analyst sentiment in shares of KMB this week, we're betting on shares of this Rocket Stock.