RA'ANANA, Israel, April 29, 2013 /PRNewswire/ -- NICE Systems (NASDAQ: NICE) today announced that it will share its vision on managing the cross-channel customer journey in order to bring enterprises "closer to their customers" at the Gartner 360 Summit. At the event, NICE will showcase its recently-launched Customer Engagement Analytics platform. The summit takes place May 1-3, 2013, at the Manchester Grand Hyatt in San Diego, California. A luncheon keynote will be delivered by Matthew Storm, Director of Innovation and Solutions at NICE, detailing how organizations can provide exceptional service by better understanding their customers' needs and preferences. "Today's customers are more engaged and informed than ever before. This means that organizations must also become better educated about their customers. By employing Big Data insights from customer interactions and transactions, organizations can build a detailed picture of the customer journey, bringing them closer to their customers than ever before," said Barak Eilam, President of NICE Americas. "Once they have achieved this, they will be able to train and motivate employees to provide tailored experiences that will 'wow' customers and ensure loyalty." The Gartner Customer 360 Summit delivers coverage of the new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow their businesses. Within this framework, NICE will be demonstrating its Customer Engagement Analytics platform at the solutions showcase. This Big Data platform offers insights into the cross-channel customer journey, combining both interactions and transactions, which can be leveraged by organizations for multiple business initiatives. It brings organizations closer to their customers by enabling them to identify customer needs and preferences, understand the context of every interaction, and act upon this information.