According to a JobVite survey, 73% of hiring managers have used social media for recruiting, and last year 46% of the workforce used Twitter to conduct business -- up from 37% in 2011. The study also found that out of the 73% of companies that found a hire through a social media network, 15% hired through Twitter. New York-based Recruitment firm Phifer & Co. boasts 32,000 Twitter followers, and CEO Brian Phifer says that in the past five years his company has made 25 hires thanks to responses from his company's Tweets. "It's usually the age group of 23-27 years that respond or are hired through Twitter, but we have had a couple of senior hires as well," says Phifer, who's used the site to hire for positions in marketing, advertising and PR. Phifer says he typically posts jobs to Twitter with a link to the job opening. He also includes the job title and location -- if the 140-character limit allows. "Most of these individuals embrace social media because of their field, but it's also a sign of the times that twitter can in certain instances work a lot more than any job board," he says. The more creative the job, the more likely the company is to post the position on its social media channels, says Peter Handal, CEO of Dale Carnegie Training. "This type of recruiting/hiring process is more popular in certain industries than others -- it is still relatively unconventional by traditional standards," Handal says. "But any company that has a digital presence can hire or seek out potential employees via social media."
Job-seekers who keep an eye out for job openings on social media may be able to gain a better idea of what companies they'd be best suited for by reading and following posts. "If you are interested in a certain company, follow it! Not only is there a higher chance to see career opportunities, but you might learn something important you can use in an interview," Handal says.
"Yes, definitely, job-seekers should be utilizing Twitter if they are in an industry or field that values social media and Twitter," Meschke says. "Progressive and creative companies are having success with Twitter. Targeted positions tend to be entry level up to mid-level management posts. Think of it as a tool for the TED & SXSW set." No matter how much social media job hunting you find yourself doing, keep in mind that it's probably not enough if it's all you're doing. "More commonly, we're seeing employers incorporate social media into their recruiting strategy. While Twitter is not the most popular social media platform for recruiting, it is beginning to make a name for itself within particular industries and career fields," says Amanda Augustine, job search expert for The Ladders. Augustine says she typically recommends that job-seekers use Twitter for "reconnaissance" only, adding that they should make certain they interact with companies using their professional Twitter persona -- not their personal one. And for job-seekers who may be planning to Tweet their way to the top, Gimbel advises not to get too excited just yet. "Are companies only using Twitter? No. Hiring managers don't rely on one medium to end their candidate search. Other factors are still important, and in social media, LinkedIn ( LNKD) still holds its rank as the dominant source when seeking candidates," he says. "The traditional hiring practices of submitting resumes and conducting in-person interviews will always be relevant because certain communication skills are needed to land the job, and those are primarily revealed in person."