AMSTERDAM, April 25, 2013 /PRNewswire/ -- On 7-9May 2013, Fi Istanbul will becomethefood ingredients powerhouse exhibition, joining together two of the largest economies, Europe and Asia, together with the Middle East and North Africa.Asia and Europe are amongst the largest economies in the world with Turkey bridging these advanced markets. With such a superb geographical location, a rapidly expanding economy and being one of the largest countries in the world for agricultural production, Turkey provides an essential placement for business development, innovation and trade opportunities for the region. On the 7-9 May, Fi Istanbul will provide the only platform for accessing this lucrative food ingredients market for both international and local exhibitors, as well as investors. Making the most of this sell-out event are many leading international market players such as Tate & Lyle, Roquette, DSM, Univar, Barentz and Biospringer and leading Turkish exhibitors are such as Altinmarka, Akdem and Maysa Gida. Also among the leading Turkish companies attending is Aromsa; specialists in flavours, with hallal certified cocoa extracts and a recently launched powder flavour Camarome®, which not only gives food a longer shelf life but improves the stability of food products. Natasha Berrow, Brand Director, Food ingredients Portfolio provides her insight: "Our aim is to establish events where our customers most need them. UBM is bringing together the food ingredients professionals, contributing to the development of healthier foods in the region. Along with our experience, this will provide our customers with a unique opportunity to explore and further develop into this truly exciting market." In addition, Fi Istanbul is supported by the Association of Food Additives and Ingredient Manufacturers (GIDAKAT), who are also working alongside the Turkish Health Ministry to improve food challenges by introducing innovative food ingredient solutions to Turkey. Fi Istanbul is part of the Food ingredients Portfolio strategy to extend the Food ingredients brand into new regions, offering exhibiting clients a platform to engage with new customers and present their new business growth opportunities. With the key focus on business development, innovation and trade, in a region with one of the fastest economic growth rates in the world, Fi Istanbul is the most cost-effective platform to source new ingredients, grow market share and act as a stepping stone to this vastly untouched food industry.